PACKAGING & BRAND / PRACTICAL CHECKLIST

A parcel with
a clear purpose.

Define protection, presentation and packing rules before packaging is used on customer orders.

Begin with protection

Choose a pack around the product. Fragility, finish and product dimensions determine what protection needs to do.

Record the item and proposed packed dimensionsIdentify fragile surfaces, movement and protection needs

Make brand requirements understandable without relying only on a mood image.

Provide logo artwork, colors, placement and referencesSpecify the box or mailer, insert, labels and materials

Packing instructions need a product and an order rule. Multi-item orders may need a different combination.

Map the packaging to SKUs and variantsExplain bundle, multi-item and insert inclusion rules

Materials and instructions both have to be ready. Record the setup before moving to customer orders.

Agree quantities, costs and material lead timesConfirm the packing result and the first applicable order